Our Story

The Idea

The Switcheels story begins with inventor Brad Alan and his fiance  noticing a problem that women were experiencing. At the end of a wedding reception, all the women were walking barefoot holding their shoes. Brad and Linda thought, "there has to be a better way..."

As an architect by trade, he used his skills to begin developing an intricate and seamless locking mechanism for a removable heel.

The Journey

Starting from a drawing on a napkin, the idea sprung into numerous prototypes and tireless nights. Now all we need is funding to buy our molds for production.

With new and exciting opportunities on the horizon, Brad created Switcheels INC and elected his daughter CEO as it was his dream to leave her a lasting legacy. Briana recently represented Switcheels and competed on Steve Harvey's Funderdome. This is a huge step towards getting our shoes into production and on your feet!



The Future

Currently, Switcheels are in the prototyping stages. We want to revolutionize the way we buy and sell high heels. We have the technology we just need to master the manufacturing.

Women deserve to look and feel beautiful and comfortable at the same time. With your support we can make this dream a reality!